Costs, the Price Tag

     I plan to sell each individual game for twenty-five dollars. A deck of custom printed standard US size (2.2” x 3.43”) that has up to 250 cards along with a custom rigid box and an eight-page accordion-style booklet costs $9.99 (see table one for prices per unit based on number of units) if you buy at least 1,000 units. To make this possible I would need to have at least $10,000 upfront just to print the cards. When it comes to the design of the card, I am not a very good artist. To make my game unique I would hire a popular artist with many followers in order to get a good amount of hype about the game. I would estimate that this would cost up to $5,000 dollars with them advertising the game to their followers. The next expense is game testers, if we pay twenty dollars an hour plan on having ten players with each playing five hours the cost would be $1,000 dollars though just in case, we need more players lets to estimate $2,500 due to printing example decks and any errors. Next comes storage, if we estimate it will take a year minimum to get any profit and we need to store games we can rent a storage unit at $2000 dollars a year. To start off my company with these prices along with an advertising fund and a fund for giving free games to different people to get more publicity I would estimate that I would need about $25,000 dollars to start off. If I start off on kick starter where I have guaranteed sales then I would not need to have the starting $10,000 dollars because I would not need a down payment, I could get the start-up price to around $15,000 dollars to start the company. I could potentially if I did Kickstarter and got a good number of units sold initially not worry as much about the artist marketing the product and cut that $5,000 dollars to about $1,500 dollars. This could cut the estimated initial cost to $10,000 dollars.

Table one:

Quantity

Price/deck

No set-up charge

1-5

$65.15

6-29

$53.11

30-49

$37.97

50-99

$31.25

100-249

$24.03

250-499

$18.82

500-999

$13.52

1000-2499

$9.99

2500-4999

$8.29

5000-7499

$6.94

7500-9999

$6.49

10000-12499

$6.09

12500-14999

$5.69

15000+

$5.29

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